As younger and older generations alike embrace DIY, off-grid, and side-hustle culture - the pickup truck is that essential tool that brings ideas, side-hustles, and DIY jobs to life.
Pickup trucks are growing bigger, stronger, and more efficient through hybrids and electrification. This makes them more attractive, and easier to justify as a replacement for a sedan or SUV - especially with that super useful bed in the back! So you get that sweet Tacoma TRD Pro, or a F-150 Hybrid, or you step it up to a Denali HD truck... whatever it is, you're stoked with the awesome utility of your new truck.
Until you find yourself in one of these situations...
- your buddy needs help to pick up a fridge with your truck, and you realize at the wrong time that the fridge can't be tipped over - and there's no way the two of you are loading and unloading that thing without tipping it,
- you're renting that tool from Home Depot and realize it weighs over 100 pounds and there's no way you can get it into and out of your bed without banging up your truck,
- you think loading a motorcycle would be easy, but trucks just keep getting taller - and you have no space for those annoying ramps anyway,
- you want to pick up a cubic yard of mulch or sand for the house but you're dreading getting that stuff all over your clean bed and spending way too much time shoveling every last piece of it out.
There has got to be a better way. How have trucks come this far in capability, strength, and utility - with huge limitations in how you can actually use it?
We believe you should be able to load easily, safely, and automatically - from the ground into the bed and back out. We believe a truck bed should be helpful and modular, able to dump things and compartmentalize your loads.
That's why we created the motoloader. Designed for the DIY'ers, the side-hustlers, the entrepreneurs who want to build something and transform their pickup trucks into the incredible tool it was meant to be.